COMMISSIONED by the Mode City and Interfilière salons, a research project completed by IPSOS relates to the attitudes of French women towards sport and lingerie. It finds that walking and hiking (44 per cent) are the most popular sports, followed by fitness and indoor sports (33 per cent) and running (21 per cent). It also finds that women buying sports gear attach greater importance to their sneakers (48 per cent) than to their bras (17 per cent) or leggings (14 per cent). Almost all women agree that comfort is the most important criterion when buying lingerie (99 per cent) or swimwear (96 per cent). Click here to access more details of the study findings.
None of the findings are totally unexpected but the survey is valuable because it serves to identify and quantify important consumption trends.