Home | Others | Full text issue Week 39-2015

Full text issue Week 39-2015

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ISSN 1994-2419

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Issue Week 39-2015 

Summary of news published in Week 38-2015



jpa4Sibil220THE FASHION fad in Japan for cat-inspired lingerie creations is of particular interest because it can be interpreted in so many ways other than providing removable tails and ears. The most obvious are in colours and prints. For lingerie, subtle Siamese seal point prints could prove most attractive but washed-out tabby patterns in different shades are also highly appropriate. As regards styling, feline characteristics are perhaps best expressed in embellishments and decorations. For swimwear, tabby designs and tortoise shell prints could be used almost as in the originals and would make a welcome change from the tiger stripes and leopard spots that have not been absent from the swimwear scene for several decades. Considering that cats are the preferred domestic pets in most major world markets, bodywear with feline traits could play a significant role in reviving consumption. In other words, the feline approach could prove purr-fect everywhere.  

Jean-Pierre Adeline

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BACKGROUND – developments to bear in mind

 

UK: average bra sizes continue to grow

SPAIN: apparel consumption rose in first half

JAPAN: cat-inspired lingerie is new fashion fad

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SUPPLIERS – information from the upstream sector

 

LENZING: 50 years of Modal celebrated

LEAVERS: French producers adopt new label

PRAEDIUM: stake in data analysis firm acquired

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THE APPAREL SCENE – news of brands and labels

                                                                                                                       

WOLFORD: Q1 online sales rose strongly

DIGITAL BRA: iPhone camera used as 3D scanner

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DISTRIBUTION – evolution of chains and channels

 

ZIVAME: quality of prospects confirmed                                                  

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PEOPLE – corporate personalities

 

JOSE GOMEZ: to helm retail network of Etam

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EXHIBITIONS– what to see and where to trade

 

MODE CITY: exhibitors given more support

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FINISHING TOUCH – the smile for this week

 

FRANCHISING: underwear thief begs right to vote

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 BACKGROUND – developments to bear in mind

 

UK: average bra sizes continue to grow

 

A SURVEY sponsored by lingerie distributor Bras and Honey found that average bra size in the UK has grown again, to 36DD from a previous 36C. But women from the North East of the country tend to wear a B cup while more women in Wales and the Midlands wear a C cup. The survey, that involved more than 2000 people aged from 16 to 75, also found that women born in the first quarter of the year had larger breasts than others, with an average E cup size. Another finding is that black is the favourite colour because it is deemed more sexy, looks stylish and keeps its colour longest. The survey also established that women have an average of eight bras in their wardrobe and that 60 per cent had never had a bra fitting, or could not remember having had one.

Ultimo

Ultimo

 

While breast size has increased in most countries where statistics are available, there are always regional variations that need to be taken into account by brands.

 

SPAIN: apparel consumption rose in first half

 

ACCORDING to research findings published by the Kantar Worldpanel, consumption of fashion products in Spain rose by 1.1 per cent in value in the first half of 2015. Figures show that while 15 per cent of Spanish consumers over 15 years old had bought no new item of clothing in 2012, 30m people had bought a textile product in the first half of 2015, which is 240’000 more than in the same period a year earlier. But the keener demand benefited mainly chains that retail low cost merchandise, whose turnover had risen by 44 per cent over the past four years.

 

Selmark

Selmark

After several years of economic weakness, it is to be expected that consumers give preference to low cost merchandise. What is significant is consumers’ propensity to resume consuming; consumption of merchandise in higher price brackets is likely to develop at a later stage.

 

JAPAN: cat-inspired lingerie is new fashion fad

 

THE ONLINE edition of newspaper Daily Mail reported that a current fashion hit in Japan is cat-inspired lingerie with a detachable tail, and with cat’s ears as an accessory. The range of available lines is so wide that shoppers can choose among a number of different cat races, with tabby and Siamese being among the most popular. Store window displays feature lingerie sets next to images of the type of cat that relates to the design.

Daily Mail photo

Daily Mail photo

 

Since cats are as popular in many countries as they are in Japan, cat-inspired designs could also prove best sellers elsewhere. This applies also to lingerie and swimwear fabric designs.

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SUPPLIERS – information from the upstream sector

 

LENZING: 50 years of Modal celebrated

 

AT A PRESS conference staged at the Première Vision salon in Paris, cellulosic fibre specialist Lenzing announced that the company would start celebrations of the 50th anniversary of Modal and of the 25 years of MicroModal with its customers on 18 November in Lenzing. Further festivities are being prepared for subsequent international trade shows. CEO Robert van de Kerkhof traced the exceptionally successful story of the speciality fibre since Lenzing became the sole producer of Modal fibres, with the company’s innovative prowess in production and marketing making them essential elements of the textile scene. Click here for more details of the presentation.

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While modal fibres made a significant contribution to the development of apparel in general, they had the greatest impact on the intimate apparel sector thanks to their exceptional functional qualities.

 

LEAVERS: French producers adopt new label

 

ORIGINALLY launched in 1958 by the French lace federation, the Dentelles de Calais label has now become Dentelles de Calais-Caudry with the subtitle “Made in France on Leavers looms”. The federation’s President, Romain Lescroart, who is also CEO of Sophie Halette, explained that the change was intended to provide greater precision and to provide greater visibility for Caudry, which is also a major source of Leavers lace. He added that 90 per cent of Leavers looms operating in the world were in France, with producers in Calais serving mainly the lingerie sector while those in Caudry supplied mainly the prêt-à-porter industry.

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Despite the President’s comments, most producers of Leavers lace in Calais claim that their currently difficult situation is due to competition from Leavers lace producers in Asia.

 

PRAEDIUM: stake in data analysis firm acquired

 

THE SPANISH group, that owns the Nylstar fibre concern among others, acquired a 50 per cent stake in Markitude, a specialist in integrated data analysis, for EUR 2.6m. The new acquisition’s team is to be moved into the Nylstar premises where it will develop B2C applications that will later be integrated into B2B marketing tools. Markitude services are used mostly by vertical companies, including those in the retail sector.

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Since the Nylstar operation involves fabric and apparel production, in addition to fibre and yarns, it could benefit from the acquisition, as will other elements of the Praedium group.

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 THE APPAREL SCENE – news of brands and labels

 

WOLFORD: Q1 online sales rose strongly

 

LUXURY hosiery and bodywear concern Wolford announced that currency exchange gains helped to boost first quarter sales by 6.5 per cent to EUR 34m but that sales in like-for-like terms rose only in the USA and the UK. While retail sales in the brand’s own stores rose by 8 per cent, wholesale income dipped by 2 per cent as a result of problems encountered by some franchisees as well as changes in delivery schedules. But online sales rocketed by more than 57 per cent.

 

Wolford

Wolford

As online sales of bodywear and legwear continue to strengthen worldwide, these are bound to cannibalize a proportion of sales of brands that are also distributed through physical stores.

 

DIGITAL BRA: iPhone camera used as 3D scanner

 

CURRENTLY seeking to crowdfund development capital, start-up The Digital Bra proposes an app that allows consumers to measure their breasts with an IPhone. The resulting 120 measurements are used to develop algorithms that allow the production of a bra that provides a perfect fit. Founder Judy van Niekirk assures that no image is captured on the ‘phone itself or stored on the company’s data base. She hopes that the current Kickstarter campaign will also help to crowdsource data as well as to raise money to automate part of the production process in order to reduce costs.

 

The Digital Bra

The Digital Bra

As more women come to appreciate the importance of a well-fitting bra, the concept could well win a significant proportion of the bra market wherever it is proposed to consumers.

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DISTRIBUTION – evolution of chains and channels                                                   

 

ZIVAME: quality of prospects confirmed          

 

ALTHOUGH both parties neither confirmed nor denied the report, Indian business newspaper Economic Times wrote that Ratan Tata, Chairman emeritus of Tata Group, one of the country’s largest business enterprises, had personally invested a substantial amount in local intimate apparel e-commerce Zivame. In 2015, Zivame expects to generate sales worth the equivalent of USD 7.53m and to declare a loss of USD 5.27m. Currently, online sales account for only 1 per cent of the Indian market for lingerie and sleepwear that was valued at USD 3bn last year.

 

Penny by Zivame

Penny by Zivame

The investment by a leading Indian business personality represent an important vote of confidence in the growth prospects of the online store as well as those of the online channel generally.

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PEOPLE – corporate personalities

 

JOSE GOMEZ: to helm retail network of Etam

 

FRENCH distribution group Etam announced the appointment of José Gómez as the executive responsible for development of its Etam, 1.2.3 and Undiz retail chains networks worldwide. Since 2004, Gómez had held a similar position as a Vice President of Mango.

 

José Gomez

José Gomez

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EXHIBITIONS – what to see and where to trade

 

MODE CITY: exhibitors given more support

 

PARIS intimate apparel salon Mode City launched an initiative to provide more support for its exhibitors. Two months after the close of its July 2015 edition, the salon started an e-mail campaign inviting trade buyers to view videos of the catwalk shows and providing links to the websites of exhibitors participating in the project.

Mode City

Mode City

 

Started by Italian salon Mare d’Amare, the provision of additional Internet exposure during and after the event is now beginning to be adopted by other exhibitions, adding more value to the presence of exhibiting brands.

 

FINISHING TOUCH – the smile for this week

 

FRANCHISING: underwear thief begs right to vote

 

AFTER having been found guilty of stealing underwear and other items of clothing, a man in Singapore asked the judge to delay the start of his sentence so that he could vote in an election scheduled for the following day. The judge granted the request.

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Although the man had a previous criminal record, the judge appears not to have been worried that he would vote with his feet.

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