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Full text issue week 39-2016

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ISSN 1994-2419

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Issue Week 39-2016 

Summary of news published since Week 38-2016

 

jpa4Sibil220REPORTED in this issue, the news that German lingerie brand Lascana is to produce and market a collection under the label of a very successful fashion label merits the attention of the lingerie sector. While few fashion brands enjoy the wide recognition enjoyed by some consumer goods labels, those that do are an extremely valuable property. As such, they have a proven capacity for attracting consumer attention and generating sales that could be exploited by a lingerie manufacturer. Obviously, licensing a successful brand does not come cheap but the bottom line of such an operation can prove very attractive for a lingerie company with the resources and skills to optimize the exploitation of a solidly established label.          

 

Jean-Pierre Adeline

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SUPPLIERS – information from the upstream sector

 

NOYON DENTELLES: enters administration again

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THE APPAREL SCENE – news of brands and labels

 

AtoG LINGERIE: Chinese brand tests UK market

DOLLAR IND.: new underwear range launched

LASCANA: bodywear licence of RTW label secured

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DISTRIBUTION – evolution of chains and channels

 

ADORE ME: first activewear range launched

ROUGEGORGE: capsule focuses on embroideries

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PEOPLE – corporate personalities

 

HENRY SCHMIDT: to helm DACH for Wolford

JASON LAROSE: promoted by Under Armour

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EXHIBITIONS – what to see and where to trade

 

FILO: conference on design proposed

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FINISHING TOUCH – the smile for this week

 

WASHING LINE: display creates controversy

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Click here to access the complete text of this issue

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SUPPLIERS – information from the upstream sector

 

NOYON DENTELLES: enters administration again

 

FOLLOWING its first failure in 2008, French Leavers lace producer Noyon Dentelles is again seeking protection from its creditors after a slump in sales. Turnover had tumbled to EUR 15.5m in 2015 from EUR 18.3m in the preceding year. According to CEO Olivier Noyon, the decline in sales that had begun in 2015 was continuing in 2016, with an expected annual reduction of 10 per cent.

Olivier Noyon (photo La Voix du Nord)

Olivier Noyon (photo La Voix du Nord)

A combination of factors, including keener Asian competition and improved design capacity of the Raschel lace technology, continues to make life difficult for Leavers lace makers.

 

See also:

NOYON: Spanish lace specialist acquired

NOYON: higher sales of Leavers lace reported

DARQUER: lace innovations promoted

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THE APPAREL SCENE – news of brands and labels

 

AtoG LINGERIE: Chinese brand tests UK market

 

THROUGH its agent in the UK, Annderstand, Chinese lingerie brand AtoG Lingerie showed four luxury underwear sets at Fashion Scout during the London Fashion Week. AtoG Lingerie is a leading tailor-made lingerie brand founded by Zhou Yingying from China. In February, AtoG launched five custom-made luxury undergarments with Vivienne Hu during 2016 New York Fashion Week, becoming China’s first lingerie brand to participate in the “Big Four” fashion weeks.

AtoG Lingerie

AtoG Lingerie

This development is an indication of the growing international ambitions of leading lingerie brands in China.

 

DOLLAR IND.: new underwear range launched

 

INDIAN underwear manufacturer Dollar Industries announced the launch of a new range for men. Labelled Denimyte, the new range is described as a feel-good collection with a denim look. It includes briefs, trunks and vests in 100 per cent combed cotton, tailor-made to match the denim look with the comfort of a casual tank top. Initially, the range is to be distributed by the manufacturer’s own online store as well as by other e-commerce platforms, with a presence in physical stores to come later.

Denimyte

Denimyte

The label suggests that the manufacturer expects sales growth to be explosive!

 

See also:

DOLLAR INDUSTRIES: export drive targets Africa

DOLLAR INDUSTRIES: plans to go public this year

 

LASCANA: bodywear licence of RTW label secured

 

RANKED among the leading lingerie concerns in Germany, Lascana announced that it has secured the licence of fashion brand S. Oliver to produce and market a bodywear range under its label. The two companies have a ten-year history of collaboration, mainly in the field of home shopping distribution.

Lascana

Lascana

Both labels have built up strong loyalty among German consumers over the past years, which promises substantial sales growth for the licenced brand.

 

See also:

LASCANA: sales break through EUR 100m ceiling

LASCANA: 3D printed bra and panties set developed

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 DISTRIBUTION – evolution of chains and channels

 

ADORE ME: first activewear range launched

 

HITHERTO specialized in lingerie, online distributor Adore Me is to launch its first range of activewear on 1 October 2016. Like the intimate apparel range, the activewear collection will be proposed in sizes ranging from XS to 4XL. Sales will be restricted to sets of tops and bottoms, at prices ranging from USD 49.95 to USD 59.95.

Adore Me

Adore Me

The extended range of sizes promises to attract many new customers to view and buy the activewear range.

 

See also:

ADORE ME: promotional methods criticized

ADORE ME: physical store to open in New York

ADORE ME: E-tailer reports meteoric growth

 

ROUGEGORGE: capsule focuses on embroideries

 

FRENCH lingerie chain RougeGorge retained Hubert Barrière, creative director of embroidery specialist Lesage, to create a capsule collection aimed at the Christmas trade. The capsule comprises six pieces inspired by super-heroines and showing a high level of femininity. Though priced somewhat above the brand’s usual price points, the capsule is said to remain largely affordable.

RougeGorge

RougeGorge

The concept of exploiting the creative talent of a specialist supplier deserves consideration by other distributors.

 

See also:

ROUGEGORGE: expansion rate being maintained

ROUGEGORGE: attempt made to boost sales to men

ROUGEGORGE: lingerie chain’s network enlarged

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PEOPLE – corporate personalities

 

HENRY SCHMIDT: to helm DACH for Wolford

 

AUSTRIAN hosiery and bodywear concern Wolford announced the appointment of Henry Schmidt as General Manager of the Germany, Austria and Switzerland (DACH) region. Most recently, Schmidt was Wholesale Key Accounts Director with Diesel for the same area.

Henry Schmidt

Henry Schmidt

JASON LAROSE: promoted by Under Armour

 

US FUNCTIONAL underwear specialist Under Armour promoted Jason LaRose to President Region North America, effective 1 October 2016. Currently, La Rose is Senior President of Digital Revenue for the company.

Jason LaRose

Jason LaRose

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EXHIBITIONS – what to see and where to trade

 

FILO: conference on design proposed

 

PLANNED to take place in Milan on 28 and 29 September 2016, the Filo yarn fair offers its trade visitors a conference on design. Titled Il Filo del Design, the conference is organized by the trade fair in cooperation with the Italian Trade Agency (ITA) and Sistema Moda Italia (SMI). Themes to be covered include valorisation of the Made in Italy label, innovation, development and Internationalization. There is no admission charge but entrance is subject to prior registration.

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Although it targets mainly an Italian audience, the conference could also prove of value for visitors from other countries.

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FINISHING TOUCH – the smile for this week

 

WASHING LINE: display creates controversy

 

A GRANDMOTHER in the UK who lives near a school was surprised when her knickers disappeared from a washing line where they were drying. She was even more surprised when they were returned to her in a package with a note criticizing her for displaying them on a washing line near a school for very young children.

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The innerwear vigilante who wrote the note appears to believe that young children are not aware that adults use underwear.

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