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Full text issue week 48-2016

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ISSN 1994-2419

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Issue Week 48-2016

 Summary of news published since Week 47-2016

 

jpa4Sibil220THE ANNOUNCEMENT by Alma Bloom that it will focus exclusively on franchising in order to maintain the growth of its business is a timely reminder that a clearly defined and implemented marketing strategy promises best results. While the alternative strategies of wholesaling and direct distribution have comparable potential, the special characteristics of any given market, brand and product range will always tend to favour one approach rather than another. In this context, it is worth remembering that even a second-best strategy will often generate volume of sales that makes a brand viable. One important task of management, however, is to identify the strategy that will provide maximum growth and profitability rather than mere survival. At the same time, considering that markets are also subject to evolution, no strategy remains valid for all time and all need to be re-appraised at regular intervals.

Jean-Pierre Adeline

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BACKGROUND – developments to bear in mind

 

BEACHWEAR: new market report published

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SUPPLIERS – information from the upstream sector

 

NILIT: added exposure for Innergy Sport and ATS

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THE APPAREL SCENE – news of brands and labels

 

JULIPET: personalized pyjamas proposed

ALMA BLOOM: franchising to generate growth

TRIUMPH: online shopping aid launched

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DISTRIBUTION – evolution of chains and channels

 

ETAM: anniversary highlights lace supplier

PALMERS: 2017 prospects outlined 

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BACKGROUND – developments to bear in mind

 

BEACHWEAR: new market report published

 

THE LATEST report covering the global market for beachwear and swimwear is available from Zion Market Research under the title Swimwear and Beachwear Market. It covers all segments of the market for all geographical areas. The report also cites the rising integration of fashion into swimwear as one of the elements that contribute to the strong growth of the market for men’s as well as women’s garments.

Seafolly

Seafolly

In the period beyond the immediate future, socio-cultural evolution in such major potential markets as China and India will influence the growth of swimwear consumption appreciably more markedly than fashion, which plays a decisive role only when the market approaches the point of saturation.

 

See also:

TRENDS: beachwear trends analyzed

BEACHWEAR: report focuses on Chinese scene

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SUPPLIERS – information from the upstream sector

 

NILIT: added exposure for Innergy Sport and ATS

 

LEADING Israeli fibre company Nilit announced that it will highlight its Innergy Sport and Nilit ATS nylon 6.6 yarns on its stand B1 at the SportsGear Sourcing Days event to be staged on 6 & 7 December 2016 in Annecy-le-Vieux, France. Both fibre types provide highly desirable performance for wearers practicing active sports.

Innergy by Nilit

Innergy by Nilit

The yarns are excellent examples of the way fibre producers maintain constant efforts to improve their products and service.

 

See also:

NILIT: novelties featured in Lemar collection

NILIT: new ATS technology highlighted

NILIT: new yarns launched in Shanghai

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THE APPAREL SCENE – news of brands and labels

 

JULIPET: personalized pyjamas proposed

 

ITALIAN bodywear brand Julipet launched a personalized version of its pyjamas for the Christmas trade. Consumers can specify the colour of the fabric, the piping and the buttons. They also have the option of different characters on the pocket and of different sizes for the top and bottom. The personalized garment is proposed at the price of EUR 299.

Julipet

Julipet

Despite the high price, it is probable that the strength of demand for personalized merchandise, especially at Christmas time, will generate much interest in the garment.

 

See also:

JULIPET: strong sales surge reported in Italy

TOLLEGNO: sales rose by 7 per cent in 2015

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ALMA BLOOM: franchising to generate growth

 

SPANISH lingerie brand Alma Bloom said that franchising is the strategy adopted to promote its international expansion. It added that current exports, mainly to France, Portugal, Mexico and Chile, accounted for 15 per cent of its sales. Its domestic trade is also very dependent on franchising, which accounts for five of its seven exclusive points of sale there.

Alma Bloom

Alma Bloom

The brand has made considerable progress since its launch in 2014 and is likely to maintain the rate of its expansion.

 

See also:

ALMA BLOOM: expansion into retail continues

ALMA BLOOM: capital raised to expand network

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TRIUMPH: online shopping aid launched

 

TITLED See It Believe It, a new interactive online feature developed by Triumph allows consumers to see how an item of lingerie fits before they buy it. Users select their preferred Triumph design and bra size. A moving image model with the same bust size then appears on screen, with a click and drag feature. One screen reveals the chosen Triumph design, the other a standard like-for-like bra. Users can then click and drag between the two images to reveal the difference in support, fit and style between the two bras and briefs.

Triumph International

Triumph International

The new facility can be expected to boost the Triumph share of the online lingerie market.

 

See also:

TRIUMPH: closer focus placed on sports bras

TRIUMPH: signals end of production in Europe

TRIUMPH: steep rise in online sales reported

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 DISTRIBUTION – evolution of chains and channels

 

ETAM: anniversary highlights lace supplier

 

WITHIN the context of its 100th anniversary celebrations, lingerie chain Etam highlighted its long collaboration with Noyon, a major supplier of Leavers lace. Another initiative was a joint effort to develop a centenary lace design based on creations selected from the archives of the Calais lace maker. The result was a unique lace pattern that blends four different themes.

Noyon

Noyon

The promotion associated with the event could help to enhance the attractiveness of lace trimmings for consumers.

 

See also:

ETAM: China depresses Q3 results

ETAM: Undiz brand to be developed in Spain

UNDIZ: online sale of surplus stock outsourced

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PALMERS: 2017 prospects outlined

 

ANNOUNCING that 2016 sales are expected to remain stable at EUR 70m, the management of Palmers, the major lingerie chain in Austria, added that while single-digit domestic growth was expected, sales in other countries are likely to reach double digits. In 2017, it is planned to open 50 new stores while the new p2 range is expected to prove particularly attractive for younger consumers.

Palmers

Palmers

The expansion of the retail network in 2017 should allow the chain to win sales from other distributors in markets where it is most active.

 

See also:

PALMERS: acquired by local family

PALMERS: innovations help sales remain stable

PALMERS: success of promotion undermines image

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