Full text issue week 50-2016

ISSN 1994-2419

Issue Week 50-2016

Summary of news published since Week 49-2016

THE GLOBAL growth prediction for the lingerie market made by Allied Market Research and reported here this week represents good news for the industry as a whole but will not prevent some less successful brands from suffering further setbacks. Regardless of whether a market broadens or contracts, there are always losing brands as well as winners. Together, the more successful brands tend to secure a larger share of the market whether it shrinks or it expands, which, obviously, leaves a reduced share for the rest. This means that it is more difficult for a label to accede to the restricted circle of brand leaders than it is to remain there. But it is far from impossible and there can be no doubt that the leading brands of tomorrow are to be found among those now struggling to join the top players.

Jean-Pierre Adeline

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BACKGROUND – developments to bear in mind

INTIMATE APPAREL: report predicts sales growth

PUBLISHED by Allied Market Research, a new study titled Intimate Wear Market Report predicts that the global market will expand at a CAGR of 7.2 per cent in the six years to 2022, reaching a value of USD 250bn. It adds that the Asia-Pacific region was leading the intimate apparel market in 2015, followed by North America. It also states that higher disposable income in the area, growing fashion consciousness among the young and greater awareness of hygiene requirements all played a part in boosting market size and that women accounted for 59 per cent of spending on underwear.

Chantelle

The predicted CAGR should allow all well-managed brands to achieve a satisfactory level of viability.

LINGERIE: global market value estimated

ACCORDING to the latest report published by research company Just Style, the value of the global market for lingerie exceeds USD 28bn. Together, Europe and North America account for 66.3 per cent of the world total, representing a combined value of USD 19.6bn. Asia accounts for 20.4 per cent and the rest of the world for 13.3 per cent. The world market for briefs is valued at USD 9.9bn, with annual sales of 5.26bn units.

Triumph International

The figures suggest that the value of the global market will exceed USD 30bn by 2020.

UNDERWEAR: US market growth predicted

A REPORT published recently by Persistence Market Research predicts that the US market for men’s underwear will expand at a CAGR of 5.1 per cent in the years to 2021. During the same period, US sales of women’s lingerie are expected to achieve a CAGR of 5.4 per cent. Online channels are expected to make the greatest contribution to sales growth.

Hanes

The prediction provides further support for our oft-repeated forecast of particularly strong sales growth for online channels.

SUPPLIERS – information from the upstream sector

RADICIGROUP: more subsidiaries eco-certified

A FURTHER two companies of RadiciGroup were environmentally certified: Radici Yarn SpA and Noyfil SA, that produce PA and PE yarns. Both obtained the Environmental Management System Certification to standard UNI EN ISO 14001:2015. The yarns are used for all major textile applications.

Radici

The certifications provide further evidence of the company’s commitment to environmental protection.

See also:

RADICIGROUP: sustainability video clips launched

RADICIGROUP: sustainability effort maintained

THE APPAREL SCENE – news of brands and labels

MARYAN GROUP: exports now 75 per cent of sales

WITH its four labels Maryan Mehlhorn, Watercult, Lidea and Charmline, Germany-based Maryan Group said that 75 per cent of its annual sales worth EUR 32m is accounted for by exports to 28 countries.

Maryan Mehlhorn

Considering that Germany has a much more limited coastline than other major Western European countries, the group’s performance can be considered excellent.

AMERICAN APPAREL: for sale to highest bidder

FOLLOWING its filing for bankruptcy in November 2016, American Apparel told its employees that bids for the acquisition of the company would close on 12 January 2017. Currently, the highest bid of USD 66m has been made by Gildan Activewear in Canada but does not include American Apparel’s 110 stores in the US or the 83 others elsewhere.

American Apparel

Whether other bids are to be made for the complete business, including its retail activities, remains to be seen.

See also:

GILDAN: mulls acquisition of American Apparel

AMERICAN APPAREL: UK business in administration

AMERICAN APPAREL: said to be considering sale

DISTRIBUTION – evolution of chains and channels

CALZEDONIA: first stores to open in USA

TO MARK its 30th anniversary, Italian distribution group Calzedonia announced the opening of its first store in the US in December 2016. The Intimissimi lingerie store in New York is to be followed by a Calzedonia store there early in 2017.

Intimissimi by Calzedonia

Active in 42 countries, the group sells its products through 4’025 stores worldwide, including 1’583 in Italy.

HUNKEMOELLER: largest flagship store opens

DUTCH distributor Hunkemöller is preparing to open on December 19 its largest flagship store in Germany. The opening of the 465m2 store in Cologne is to be preceded by the opening of a 308m2 flagship store in Munich on 15 December.

Hunkemöller

Both events serve to strengthen the chain’s position in its most important market.

See also:

HUNKEMOELLER: entry made into UK market

HUNKEMOELLER: first stores in Russia to open

HUNKEMOELLER: sale approved by Commission

EXHIBITIONS – what to see and where to trade

IFL PARIS: S/S 2018 trends revealed

BODYWEAR fabrics salon Interfilière Paris unveiled its trends for S/S 2018. These focused on the garden theme, with four trends titled Floral Garden, Erotic Garden, Garden of the Mind and Techno Garden. The themes are applied to beachwear as well as to intimates.

Trends by Carlin, Paris

The four themes are presented as an invitation to sensuality and will be shown in more detail on the Forum General within the salon.

FINISHING TOUCH – the smile for this week

MARKETING: mysterious segment hinted at

A RECENTLY published market report says that the major end-user segment of the swimwear and beachwear market includes men’s wear, women’s wear and children’s wear.

It would have been interesting to learn what comprises the minor end-user segment since it is unlikely that there are enough ETs around to constitute a market.