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GHIRO: bid made to enter US market

ITALIAN lingerie brand Ghiro, which is produced by Trucco Tessile, concluded a distribution agreement in the US with local marketing and distribution specialist DSNews. Initially, the new US distributor intends to focus on the basic collection of Ghiro and will expand later into seasonal fashion collections. Further, once distribution has been achieved in the US, DSNews plans to expand the operation into Canada and Mexico.



If the sales drive in North America produces expected results, it will boost considerably the export sales of the brand.


See also:

TRUCCO TESSILE: underwear and beachwear firm acquired

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