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HANESBRANDS: Champion Europe acquired

BODYWEAR giant HanesBrands acquired the European business of activewear brand Champion for EUR 200m. Based in Italy, the Champion business supplies merchandise wholesale mainly in Italy, Greece and Spain but also operates a network of 130 owned retail stores in Italy and Greece; in 2016, it expects to generate sales of EUR 190m. European activities will be managed in the USA under the leadership of Sauro Mambrini.

Bali by HanesBrands

Bali by HanesBrands

 

The acquisition gives HanesBrands full control of Champion operations worldwide.

 

See also:

HANESBRANDS: 2015 sales hit new high

HANESBRANDS: European labels to be retained

HANESBRANDS: Ultimate Strapless Wonderbra updated

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