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HANRO: local partner to promote expansion in Spain



SWISS luxury underwear label Hanro, a subsidiary of Huber Holding in Austria, announced that it has concluded a representation agreement that is expected to strengthen its presence in Spain. Together with Barcelona lingerie store Janina Lenceria, the company expects to raise to around 30 the number of its Spanish retail accounts, which currently number about 20, including some concessions in the El Corte Inglés department store chain. The main objective is to raise sales through closer collaboration with a limited number of selected stores.




If the collaboration proves successful, which is by no means certain, it could encourage other labels to establish similar partnerships with retailers.



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