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HUNKEMOELLER: flagship store to open in Vienna

MAINTAINING its expansion in Austria, Netherlands-based lingerie chain Hunkemöller signed a lease on a 170m2 store in Vienna. Located in a prime shopping area reputed to have the third highest density of shopper traffic in the country with 70’000 people a day, the location is to be fitted out by the chain as a flagship store. It is expected to open in April this year.




The excellent mix of design and value for money offered by the chain should allow it to overcome all competition by local chains, as it has done in all markets where it has made a sustained attempt to develop its network.

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