REAFFIRMING its claim to be the largest world producer of elastane fibre, Hyosung is launching a new brand campaign for its creora yarns. This includes new advertisements, website, hangtags and other promotional and sales aids and uses water in a creative way to illustrate the unlimited potential of creora for shape, elasticity and movement. The campaign supports the speciality fibres that have been developed to enhance the fit and performance of fabrics. These include:
creora® Color+ with dyeable elastane for deeper, darker colours and greater colour fastness,
creora® eco-soft low heat settable elastane,
creora® Black solution dyed black elastane that prevents grin-through and
creora® highclo that is super resistant to chlorine.
Creora President Kim commented: “Our commitment to excellence continues to be the creora® brand promise and is the driving force behind the new campaign. For 2016, we are planning to continue to invest in product, technology, assets and service to bring value to our direct and indirect customers. We are focused on increased awareness of creora as the global leader in spandex.”
The supply of hang tags and other POS promotional material promises to promote yet further users’ and consumers’ favourable perception of the fibre.