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ILEANA CALZE: first 1177 flagship store opened

ITALIAN hosiery concern Ileana Calze, that produces the 1177 brand of socks knitted with Dryarn, opened the brand’s first flagship store. Located in a shopping mall in Arese, near Milan, the store is designed as a can, reflecting the packaging of the socks. The can store concept is intended to serve not only for other outlets in Italy but also for stores to be opened in other countries.

1177 socks store

1177 socks store

Because, as regular readers will have noticed, we believe that Dryarn has functional qualities that make it ideal for sock knitting, we look forward to strong growth for the 1177 sock brand over many years.

 

See also:

ILEANA CALZE: 1177 line of socks features Dryarn

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