ILSE JACOBSEN: lifestyle label adds swimwear to range
DANISH lifestyle label Ilse Jacobsen, that focuses closely on rainwear and resort apparel, launched its first collection of swimwear. The range features five styles, which include one-piece and two-piece swimsuits as well as sarongs in 16 colour options for solid shades and prints. Wholesale prices range around the EUR 24 mark.
Because of its relatively limited variety of styles, the collection can be considered as an option within the label’s product range rather than as a determined attempt to break into the swimwear market.