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INGEAR FASHIONS: beachwear licence won from beer brand

FOLLOWING an agreement with the licensing agency in the US of Corona beer, swimwear specialist InGear Fashions will produce and market a collection of swimwear and cover-ups under the Corona label. The first collection, to be in stores for S/S 2015, will include bikinis, monokinis, cover-ups, swim shorts and rash guards retailing at from USD 30 to USD 40. Other apparel types already being marketed under the Corona label include woven and knitted tops, loungewear, headwear, men’s swimwear and footwear, with beach accessories being launched next year.

 

InGear Fashions

InGear Fashions

Corona is reported to be the best selling imported beer in the US and, because the name also calls to mind the sun, it could prove quite successful as a beachwear brand.

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