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INVISTA: Lycra Moves promoted at SwimMiami

CREATED to help communicate the qualities of the stretch fibre, the Lycra Moves concept was heavily promoted by Invista during Miami Swim Week from July 14 to 17. Features of the promotion included the sponsoring of the Lycra Swim Salon, a series of four fashion shows and an invitation-only cocktail party followed by a presentation ofj 2018 trends. The presentation was followed by a preview of the new Lycra brand global swim video that highlights the unique benefits of Lycra Xtra Life fibre.

Lycra Moves

Lycra Moves

The new video is to be made available to brands and fabric suppliers to promote their products featuring Lycra Xtra Life fibre.


See also:

INVISTA: athleisure concept promoted

INVISTA: new technology cuts fabric costs

INVISTA: novelties announced at legwear conference

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