KNITTERS that form Italy’s hosiery cluster in and around Castel Goffredo decided to relaunch their international promotion under the slogan Italian Legwear a Touch of Excellence. The area that accounts for 80 per cent of Italian legwear production, valued at around EUR 1bn, counts some 150 companies employing about 4’500 people. Ten years ago, there were 240 producers employing 6’000. The decline of the past decade is attributed mainly to offshoring by major producers either to benefit from lower labour costs or to gain access to protected markets.
The revival of the slogan will allow Italian knitters to derive greater benefit from the advantages of the made in Italy label.