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IVETTE BRIDAL: break made into UK market

THANKS to its entry into the assortment of the Rigby & Peller retail chain, Spanish bridal lingerie brand Ivette Bridal made its entry into the UK market. Its presence in the assortment of the Pronovias and Kleemeier retail chains make central Europe, where it generates 10 per cent of its sales, its second most important market, with the UK and Ireland in third place. In 2015, Ivette Bridal sales reached EUR 0.75m.

Ivette Bridal

Ivette Bridal

With most major brands proposing wedding lingerie to brides, specialists in wedding lingerie face strong competition in a restricted market.

 

See also:

IVETTE BRIDAL: strong growth prompts export drive

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