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JOURNELLE : private label collection launched

NEW YORK-based lingerie chain Journelle, currently with three stores in Manhattan and an opening in Chicago being prepared, is about to launch a private label collection. The new collection that comprises some 25 items includes eight bras, boy-shorts, bikinis as well as thongs and is to be marketed as from September 8.

Journelle

Journelle

 

This development is a reminder that even small chains can benefit from having a private label collection, although the selection of a local supplier is recommended.

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