NEW YORK City bra start-up Knix Wear started a crowdfunding campaign to secure capital to develop its 8-1 Evolution bra. Offering eight wearable options, the patented wire-free bra features bonded construction that moulds to the shape of the wearer to provide exceptional comfort. lt also offers a unique sizing chart, developed after tests on 70 women with different breast sizes and shapes, to facilitate selection of the correct size. The brand also proposes digital fitting consultations to help customers to determine their bra size accurately.
Many other brands claim that their bra moulds to the shape of the wearer, but none have won significant additional market share as a result. Perhaps the claim is perceived as too good to be true.