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LASCANA: bodywear licence of RTW label secured

RANKED among the leading lingerie concerns in Germany, Lascana announced that it has secured the licence of fashion brand S. Oliver to produce and market a bodywear range under its label. The two companies have a ten-year history of collaboration, mainly in the field of home shopping distribution.

 

Lascana

Lascana

Both labels have built up strong loyalty among German consumers over the past years, which promises substantial sales growth for the licenced brand.

 

See also:

LASCANA: sales break through EUR 100m ceiling

LASCANA: 3D printed bra and panties set developed

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