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LASCANA: sales break through EUR 100m ceiling

INITIALLY the intimate apparel private label of home shopping specialist Otto GmbH and since spun-off as a subsidiary business, Lascana raised its sales by nearly 30 per cent in 2014 to reach EUR 120m, against EUR 93m in 2013. Lascana CEO Jens Fehnder said that the sales increase of EUR 27m made 2014 the label’s most successful year.

 

Lascana

Lascana

First distributed through home shopping channels, Lascana now operates a substantial network of mono-brand physical stores.

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