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LE SLIP FRANCAIS: crowdfunding opens way to USA

FRENCH (as its name implies) underwear label Le Slip Français is using an innovative approach to crowdfunding as it attempts to raise USD 30’000 to finance a three-week road trip from New York to LA where it plans to open a pop-up shop. The Kickstarter campaign offers contributors various items of underwear in exchange for donations that will allow male mannequin Leo to join beloved female mannequin Sherry in the US. It is hoped that the resulting publicity will help to finalize tentative enquiries made by US department store groups.

Le Slip Français

Le Slip Français

If the scheme proves successful, it will allow the brand to establish a presence in the US at least cost since consumers will bear the cost of the expansion.


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