UNDER the title sCore TEN, the new group strategy of cellulose fibre world leader Lenzing was unveiled. As the title implies, the new strategy calls for strengthening the company’s core business but it also includes a number of equally important objectives. These involve intensifying cooperation with customers among the value chain, increasing the share of speciality fibres to 50 per cent of total revenue by 2020, expanding quality and technological leadership in the field of cellulose fibres and opening up attractive new business areas. Click here to access more details of the new group strategy.
Details of the new strategy underline the extent to which the company is developing its strengths to achieve sustainable growth and viability.