ACCORDING to the latest report published by research company Just Style, the value of the global market for lingerie exceeds USD 28bn. Together, Europe and North America account for 66.3 per cent of the world total, representing a combined value of USD 19.6bn. Asia accounts for 20.4 per cent and the rest of the world for 13.3 per cent. The world market for briefs is valued at USD 9.9bn, with annual sales of 5.26bn units.
The figures suggest that the value of the global market will exceed USD 30bn by 2020.