Home | Others | LINGERIE: review predicts modest global growth

LINGERIE: review predicts modest global growth

PUBLISHED by Research and Markets, the  2015 edition of the Global Market Review of Lingerie predicts that the world market will grow by 3.8 per cent from 2015 to 2020 to reach a retail value of USD 30.65bn. Unit growth is predicted to show 27m more bras, of which 15m will be sold in Asia, and 77m more panties. The review also finds that the market share of brands is declining in the developed world but expanding in other regions, that sales of private label merchandise are growing everywhere and that the market share of unbranded merchandise is declining in all markets.

Hunkemöller

Hunkemöller

 

The findings of the review explain the steady growth of chains and e-commerce sites that design and source production of their private label merchandise.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

Anti-spam check (Confirm that you are a human being) : *