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LINGERIE: strong growth of online sales predicted

THE LATEST report on the Global Online Lingerie Market from research firm Technavio predicts that sales of the sector will exceed USD 58bn by 2020 after growing at a CAGR of over 17 per cent in the five years starting in 2016. The predicted growth is attributed to four main factors: increased smartphone penetration, growing e-commerce industry, price discounts and special offers and changing consumer preferences. The report notes that the positive trend also applies to developing countries, where changing lifestyle trends have made lingerie a product of regular purchase.

Triumph International

Triumph International

The predicted growth of online sales in developing countries suggests that brands could find it more profitable to invest in online distribution rather than developing wholesale operations there.

 

See also:

SPAIN: online sales of clothing rise sharply

ITALY; stronger online sales of bodywear reported

UK: online sales record set in November

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