Lise Charmel

LISE CHARMEL: swimwear range promoted to sailing community

OVER the past decade, the annual Cannes Yachting Festival, which is staged early in September, has grown into one of the major sailing events in the Mediterranean. This year, French intimate apparel label Lise Charmel has profited from this evolution by initiating a partnership with the show that involves providing beachwear to dress all the hostesses.

Lise Charmel

This initiative not only underlines the luxury character of the brand but also promotes it among a community of enthusiasts that includes some very affluent consumers.