ONE OF the leading Brazilian brands of fitness wear and swimwear, Live!, opened its first standalone store in the US. Located in Miami Beach, the 85m2 store offers a selected range of garments styled with unique cuts, using eco-friendly digitally printed fabrics, which eliminates chemical effluent and uses less water. Live founder and CEO Gabriel Sens commented: “My team and I are extremely excited about opening Live ! in Miami. The lifestyle in this city perfectly matches the purpose of our brand; Miami is our first stop, but the possibilities are endless.”
With local brands of fitness wear, such as Lululemon, holding a particularly strong position in North American markets, the possibilities referred to by Gabriel Sens as endless could well prove somewhat limited.