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LIVE!: first US retail store opened

ONE OF the leading Brazilian brands of fitness wear and swimwear, Live!, opened its first standalone store in the US. Located in Miami Beach, the 85m2 store offers a selected range of garments styled with unique cuts, using eco-friendly digitally printed fabrics, which eliminates chemical effluent and uses less water. Live founder and CEO Gabriel Sens commented: “My team and I are extremely excited about opening Live ! in Miami. The lifestyle in this city perfectly matches the purpose of our brand; Miami is our first stop, but the possibilities are endless.”

Live!220

With local brands of fitness wear, such as Lululemon, holding a particularly strong position in North American markets, the possibilities referred to by Gabriel Sens as endless could well prove somewhat limited.

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