LAUNCHED in March 2014, Indonesian online lingerie store Lolalola recently secured an undisclosed investment from venture capital firm Ardent Capital to speed its development. Although there are other lingerie e-tailers in Indonesia, none has achieved a dominant position. This could allow Lolalola, that claims to be raising its sales at the rate of 40 per cent a month, to become the Indonesian market leader. The online store proposes its private label merchandise as well as commercial brands to a market of over 40 million women that is estimated to be worth USD 14m.
The rapid growth of smartphone ownership and usage in emerging economies means that the evolution of e-tailing is no longer restricted by limited access to desktop computers. This promises that online sales of innerwear will continue to achieve strong growth.