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LOLALOLA: Indonesian e-tailer speeds growth

LAUNCHED in March 2014, Indonesian online lingerie store Lolalola recently secured an undisclosed investment from venture capital firm Ardent Capital to speed its development. Although there are other lingerie e-tailers in Indonesia, none has achieved a dominant position. This could allow Lolalola, that claims to be raising its sales at the rate of 40 per cent a month, to become the Indonesian market leader. The online store proposes its private label merchandise as well as commercial brands to a market of over 40 million women that is estimated to be worth USD 14m.




The rapid growth of smartphone ownership and usage in emerging economies means that the evolution of e-tailing is no longer restricted by limited access to desktop computers. This promises that online sales of innerwear will continue to achieve strong growth.

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