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LULULEMON: first French showroom opened in Paris

YOGA and fitnesswear specialist Lululemon opened its first French showroom, a modular site that can serve as a store or a workout area, in Paris. The 80m2 site on two floors is a temporary outlet intended as a test of the brand’s sales potential in France prior to the opening of a much larger flagship store there. In June 2015, the company had announced that it was preparing to open up 20 stores in Europe by 2017.

 

Lululemon

Lululemon

The brand’s presence in Europe could encourage many consumers of fitnesswear to shift their spending into a higher price bracket.

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