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MACK WELDON: e-tailer backed by venture capital

THE ONLINE store created in the US to distribute anti-odour underwear under the Mack Weldon label won USD 4m backing from three venture capital firms. The company, whose products feature silver yarn blended with cotton and elastane, said that it has 50’000 repeat customers. It plans to use the cash to boost sales, innovate and expand marketing, possibly through third party partnerships and collaborations.


Mack Weldon

Mack Weldon

The brand’s success in attracting venture capital suggests that US demand for the anti-odour performance provided by silver yarn is expected to show considerable growth.



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