FRENCH lingerie brand Maison Close is to open its first mono-brand flagship store this month. But the opening will take place in New York, rather than in France, because founder and designer Nicolas Busnel says the location reflects the international character of the label’s consumers. The store, located in the Soho district, will propose 12 ranges in a luxurious boudoir-inspired setting. It will also host exclusive lingerie events as well as sample sales and will provide made-to-measure garments on request.
The erotic character of the label and its designs is well in line with US trends in consumer demand and the flagship store promises to win sales from comparable brands.