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MAISON LEJABY: new line celebrates women’s lib

TO BE LAUNCHED at retail in September 2016, a new line from Maison Lejaby pays tribute to the first non-wired triangle bras introduced by the brand in the ‘70s when the women’s liberty movement was in full swing. Labelled Liberty like the original collection, the range is said to capture the feminist spirit of the time and is being relaunched with four bra shapes and three colours: black, sapphire blue and groseille red. It features lace cups and hemstitched elastic bands to provide support.

Miss Lejaby

Miss Lejaby

The new line is certain to arouse positive as well as nostalgic sentiments among women who lived through that period and often participated in the struggle for greater women’s rights.


See also:

MAISON LEJABY: first retail store opened

MAISON LEJABY: launch of retail operation contemplated

MAISON LEJABY: new brand positioning unveiled

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