LUXURY nightwear brand Marjolaine, a long-time exhibitor there, was named designer of the year by the Salon International de la Lingerie (S.I.L.). Founded in the ’40s as a retailer, the company started producing Lyon silk sleepwear during the post-WW2 period when wholesale supplies were scarce. Today, the silk comes mainly from Asia, but the trimmings of Calais lace remain European. With an annual output of some 80’000 pieces, the company exports around 60 per cent of its production.
Like many other small brands, this label owes its survival to the steady increase in world demand for luxury products.