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McALSON: new website to boost US sales

BELGIAN luxury men’s underwear brand McAlson said that the launch of a new website in the US and partnerships with local US stores showed its determination to redefine the American underwear market. The label has developed an innovative garment that combines a soft brief with a boxer short retailing at USD 45. The boxer features up to 90 innovative new print designs each season. The brand’s founder and CEO Pierre Deren commented: “After establishing the McAlson brand in Europe and perfecting our boxer for almost two decades, we are now convinced that the time has come to share our creations with the American public. We encourage men all over the country to treat themselves to a McAlson and have them experience a truly comfortable boxer.”



The soft brief, combined with interesting print designs for the boxer, could help the brand to win an adequate share of the US market for men’s luxury underwear

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