MELISSA ODABASH: mastectomy swimwear added to range
UK DESIGNER swimwear label Melissa Odabash is to launch a mastectomy swimwear line for S/S 2015. The new range consists of five styles, all with sewn-in moulded cups with the option to insert a breast form. It is being produced and marketed in collaboration with British cancer charity Future Dreams, which is to receive a 20 per cent share of sales revenue. Melissa Odabash launched her label in 1999 and it is now being sold in 47 countries around the world.
If all the bodywear brands that have launched mastectomy collections in the past year or two were as generous as Melissa Odabash, care of cancer survivors everywhere could be much improved.