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Milano Unica

MILANO UNICA: attendance gains maintained


THE ATTENDANCE growth achieved in September 2013, when the number of visitors to the Milano Unica apparel fabric salon rose by 6.5 per cent, was retained this year, when attendance at the 19th edition even rose again modestly, to 21’600. The progress was achieved as the number of international visitors rose by 1 per cent to largely offset the 0.5 per cent decline in Italian attendance.


The rise in international attendance, despite the depressing economic situation in Europe, suggests that the salon is holding its own against ever stronger competition from Première Vision in Paris.

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