THE BRITISH fashion e-tailer Missguided that launched a French and other EU websites in 2014 unveiled its first private label collection of lingerie. The new range features around 50 pieces, including all popular styles of bras and panties, with the design accent on a sexy and provocative look. Fabrics used include all classic lingerie materials, from satin to laces, in colours that range from black through red to skin tones. Included in the collection are items of shapewear, padded panties and invisible bras. Consumer prices range from EUR 9 to EUR 35.
The attractive and innovative design of the new collection, allied to its affordable prices, makes it likely that the lingerie collection will prove as successful as the e-tailer’s fashion outerwear.