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Newsletter 30-2014

Saturday 19 July 2014

ISSN 1994-2419

Issue Week 30-2014

JP Adeline

THE PLANNED distribution of personalized panties announced by Triumph for the Sloggi label could prove to be only the first step towards the more generalized personalization of intimate apparel. There are indications that potential consumer demand for personalized garments could generate an appreciable volume of extra sales and other brands will be seeking means of benefiting from this trend. Whatever options are selected, the capability of brands’ online stores to provide a direct link between consumer and manufacturer will tend to favour that distribution channel over others. Added to the many other advantages that consumers derive from online shopping, the opportunity to personalize garments at the time of purchase promises to help boost yet further the importance of home shopping for sales of intimate apparel.

Jean-Pierre Adeline


Publication of this issue marks the start of the summer break and the next issue of the SIBIL newsletter will be published on

Monday 25 August

We shall continue to watch the news for you during the coming weeks, however, and will circulate a “Flash” notice to Sponsors and subscribers if an important event occurs which needs to be brought to their attention urgently.

BACKGROUND NEWS – developments to bear in mind

- SPAIN: consumer confidence improves further
- USA: lingerie stores report updated

SUPPLIER NEWS– information from the upstream sector

- NUREL: website underlines commitment to sustainability
- KRAIG BIOCRAFT: new yarn provides strength and safety
- ARCHROMA: further step taken towards eco compliance

THE APPAREL SCENE – news of brands & labels

- BARBARA: more emphasis placed on innovation
- SAPHH: new owner to re-position brand
- NAKED: secures CAD 7.3m private placement
- VANITY FAIR: European restructuring begins to pay off
- VILEBREQUIN: retail network expansion maintained
- DOSMARES: swimwear brand opens first retail outlet
- TRIUMPH: novel marketing approach applied to panties
- ES: Spanish underwear label opens Hamburg store

DISTRIBUTION – evolution of chains and channels

- MANGO: growth rate of innerwear range disappoints
- HUNKEMOELLER: expansion maintained in Germany
- LENITA & XTG: seventh store opened on Gran Canaria

PEOPLE – corporate personalities

- JOCELYN DUMAS: joins Board of Bikini Village
- MARLIES WECH: takes helm of Huber Shop

EXHIBITIONS – what to see and where to trade

- FATEX: sourcing salon attendance dipped
- SWIMSHOW: 2014 edition features many new brands

FINISHING TOUCH – The smile for this week

- NICKERS’ KNICKERS: UK prisoners plan naked protest

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