FOUNDED in the UK last year to provide lingerie and hosiery in various skin tones for women of colour, Nubian Skin has extended its distribution to the US. The brand has concluded a deal with Nordstrom.com that will propose the collection in its online store. In the UK, the brand provides a skin-tone guide on its website to help women find the right tone by matching it with the colours of leading cosmetic brands targeting the same market.
First launched by distributor Marks & Spencer two years ago, the concept proved successful enough in the UK to prompt its adoption by a wholesale brand. Its launch in the US could well create a similar success story.