CREATED to provide lingerie for women of all skin tones, US start-up Nudz raised USD 31’376 from 108 supporters through a Kickstarter crowdfunding campaign. Labelled The New Nudes™, the company’s range of everyday bras and panties is conceived to match the full range of consumers’ skin colour. Nudz CEO and founder Sheila Donaldson commented: “I am delighted that the market has responded so positively to Nudz. The feedback we’ve received from our backers and this initial raise better positions us to handle larger manufacturing quantities and further validates the market need.”
First exploited two years ago by British retailer Marks & Spencer, the concept of differentiated skin toned lingerie has since been adopted by several brands, which confirms its validity.