OYSHO: new flagship store opened in Athens
LATEST opening by Oysho, the lingerie chain operated by the giant Inditex group, is a flagship store in Athens. The 180 m2 store on two floors, which is located in one of the major shopping streets in the city, marks the entry of the chain in Greece, yet another new market. Having boosted its sales by 23 per cent, to EUR 187m, in the first half of 2014, the lingerie chain is one of the best performing networks within its group. It now operates 555 stores in Europe, Africa, America and Asia.
The Zara fashion chain, which is also operated by Inditex, set new standards in terms of response to evolving demand and in efficiency of supply chain management. With access to such skills, Oysho promises to achieve considerable further growth.