OYSHO: functional innerwear enriches assortment
THE LINGERIE chain Oysho, which is operated by the Inditex distribution group, added to its assortment a capsule collection of gymwear that includes functional underwear. Labelled Mountain, the collection is strongly influenced by the snow and ski scene but other ranges reflecting other influences are expected to follow. As yet, the gymwear range is available only from the brand’s online store.
The choice of a capsule collection and the restricted distribution suggest that the diversification of the range is regarded currently as a pilot project.