OYSHO: Android app added to iOS version
THE LINGERIE chain of Inditex, which trades as Oysho, complemented its iOS app for smartphones with an Android version. Like the original, the new app provides access to all the functions of the brand’s website, including the latest novelties and a list of Oysho stores. It also includes the SCAN function, which allows the consumer to check whether a given size of a specific style that cannot be found at a physical store is available from the Oysho online store and to order it online.
The new app promises to exploit most effectively the current trend in online sales, which shows that sales made through portable devices are growing faster than those made through home or office computers.