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OYSHO: expansion into China maintained

THE MOST successful of the several brands operated by Spanish distribution giant Inditex, lingerie chain Oysho went online this week with its new e-commerce in China. The chain is also preparing to open there two new physical stores at the end of September, bringing to 59 the total of its outlets in the country. In the past year, Oysho opened 11 new stores in China.

 

Oysho

Oysho

The rapid growth of Oysho in China promises to allow it to win a growing proportion of sales from other Western chains present in that market.

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