FRENCH swimwear brand Pain de Sucre appointed its first distribution agent in the US: the Finaben concern in Miami. A showroom presence there has already been organized and the brand is to exhibit at the Hammock trade salon in July. The label serves some 600 retail accounts worldwide as well as a number of dedicated retail stores in Paris, St Tropez, London, Dubai, Hong Kong, Saint-Barthélemy and elsewhere. It also operates an online store in France.
The brand has seen its distribution expand steadily over several decades has every chance of achieving significant growth in the US.