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PANOS EMPORIO: new concept for men proposed

SWEDISH brand Panos Emporio has unveiled its new concept for men’s swimwear. Labelled Meander, the new garment features fastenings that allow the length to vary between boardshorts and briefs. It is made with quick-drying fabric and fitted with inner briefs that are said to provide a secure and comfortable fit. During 2016, the concept is being tested in select luxury stores prior to broader distribution being planned for 2017.

Meander by Panos Emporia

Meander by Panos Emporio

 

The concept could well prove sufficiently attractive to male consumers to influence the future evolution of men’s swimwear design.

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