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PARAH: Milan showroom to open in January 2015

LONG ranked among the largest and most widely recognized lingerie and swimwear labels in Italy, Parah is preparing to open a showroom in Milan. The 150m2 premises will also house all the PR and communications activities of the brand that, together with its wholesale sales force, were hitherto based at its headquarters in Gallerate. Parah CEO Gianluca Piazzalunga, said that the new showroom would be the emblem of the brand’s fundamental values and would contribute to the consolidation of its success in Italy and in export markets.



The new showroom promises to prove particularly valuable as a venue for meeting export buyers.


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