LOCATED in part of the original production plant of Parah, the brand’s new factory store was inaugurated recently. The 250m2 store proposes not only the label’s bodywear products for men and women but also other items of apparel produced by different brands in the Varese area. Parah General Manager Simona Piazzalunga commented: ” The inside of the Parah factory store evokes the history of our family firm. For us, it is a pleasure to share with our customers the values of our traditional production know-how”.
The offer of selling space to other brands in the area is not only altruism, it will also help to attract more customers to the factory store.