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PRAEDIUM: stake in data analysis firm acquired

THE SPANISH group that owns the Nylstar fibre concern, among others, acquired a 50 per cent stake in Markitude, a specialist in integrated data analysis, for EUR 2.6m. The new acquisition’s team is to be moved into the Nylstar premises where it will develop B2C applications that will later be integrated into B2B marketing tools. Markitude services are used mostly by vertical companies, including those in the retail sector.

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Since the Nylstar operation involves fabric and apparel production, in addition to fibre and yarns, it could benefit from the acquisition, as will other elements of the Praedium group.

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