PREMIERE VISION: new brand policy adopted
REFLECTING its ownership of all the six salons that constitute the Première Vision Pluriel event, organizer Première Vision SA, has adopted a new branding policy for all its trade fairs, not only in Paris but also in other countries. Consequently, as from February 2015 the Paris fabric salon becomes Première Vision Paris, adopting the same formula as existing Première Vision shows in other world cities. Likewise, the Expofil yarn show becomes Première Vision Yarns. Also with the Première Vision prefix, Design will replace Indigo, Accessories replace Modamont, Leather takes the place of Cuir à Paris and Manufacturing will be the former Zoom sourcing show.
The new names will not only make promotion more cost effective but will also strengthen the links that bind the different events.